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New Client Questionnaire
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Please enable JavaScript in your browser to complete this form.
What is your business name?
*
Do you have a tagline?
Yes
No
Great! What is your tagline?
Briefly describe your business in one sentence?
What products or services do you offer?
How long have you been in business?
0-1 year
2-5 years
6-10 years
10+ years
Next
What are your short-term business goals?
What are your long-term business goals?
What challenges are you currently facing in your business or branding?
Why do you feel you need branding now?
Next
Who is your primary target audience (age, location, lifestyle, values)?
*
Do you have a secondary audience in mind?
Yes
No
Who are your secondary audiences?
Who are your top 3 competitors? What do you like or dislike about their branding?
What a fonts,
What makes your business unique compared to competitors?
Next
If your brand were a person, how would you describe them?
*
What 5 nouns come to mind when you think of your brand?
*
What values or emotions should your brand communicate?
Are there specific colors, fonts, or styles you're drawn to, or want to avoid?
What brands (inside or outside your industry) inspire you?
Next
Where will your brand primarily show up?
*
Do you already have a logo or brand identity? If yes, what do you want to keep or change?
Do you have existing brand assets (photography, copywriting, etc)?)
Timeline: Do you have a specific launch date or event this brand identity must align with?
*
Yes
No
Awesome! What is that date?
Budget: Do you have a range in mind?
*
Next
What does "success" look like for this project?
How do you prefer to communicate?
Who will be the main point of contact for approvals and feedback?
*
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